Franchise Description
 First, we provide a much higher level of service to our customers, including free gift wrapping, gift registries, free personalizing, and the ability to ship UPS right from our store. We are knowledgeable about our products and can recommend age- and interest-appropriate toys. Try getting any of these things from a retail giant. Second, we carry the right toys. Our stores are stocked with carefully selected products that appeal to kids and parents. They are high-quality, popular toys that meet the demands of parents who insist that toys and games be fun, educational, stimulating, and non-violent. Third, we have a strong organization. Our store owners hold a remarkable reputation for integrity, merchandising, and marketing among customers, vendors, and community leaders. Our CEO Sharon DiMinico and key staff carefully select the right products for Learning Express stores, and have a track record of recognizing the ”hot” new products ahead of the competition. Our network of Regional Owners ensures that local store owners receive the training, support, and local focus that they need to be successful.
Training & Support
 If you join our team, you`ll find the corporate and regional professionals to be your most powerful asset. Think about what it takes to get started properly: Customer profiling, policy and procedure manuals, inventory strategy, pricing strategy, marketing strategy, budgeting, site selection, store layout and design, fixture design, point-of-sale systems, signs, logo design, forms design, hiring and training, supplies, and merchandise selection. We have expertise in all these areas, and we provide that expertise to you. We help you select the right location. We provide a winning inventory mix and keep you apprised of monthly best sellers. We succeed when you succeed. Our corporate income is derived primarily from the 5% royalty on your sales. This is one of the great advantages of a Learning Express franchise. In addition to an extensive training program, we assist you with site selection, lease negotiation, product mix, merchandising, advertising, employee selection and training, business operations, and much more. Our support continues long after your grand opening. Open communication is critical to keeping franchise owners satisfied (one of our corporate commitments) and to learning and sharing ideas that help your store succeed. In addition to good brand awareness, our growing list of high-quality marketing programs have proven results. They include: Fourth-Quarter, full color catalog with your store location Bi-monthly customer newsletter with store coupons and featuring several products A bi-monthly marketing packet with lots of suggestions on promoting your store Newspaper inserts and Direct Mail postcards Point-of-sale materials, signs, and in-store brochures Advertising campaigns as well as planning tools Calendar of national store events and recommendations for local events A growing Web site with local store pages, on-line shopping, and rich content for parents and kids.
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