Franchise Description
 The Athlete’s Foot is the world’s first franchisor of athletic footwear and is recognized today as the world leader in athletic footwear franchising. Robert and David Lando opened the first The Athlete’s Foot store in 1971 in Pittsburgh, Pennsylvania. It was the first athletic footwear specialty store of its kind in the United States. Soon thereafter, The Athlete’s Foot began franchising domestically, with the first franchise store opening in Oshkosh, Wisconsin. The first international franchise store opened in 1978 in Adelaide, Australia, the beginning of The Athlete’s Foot expansion into 50 plus countries. The Athlete’s Foot’s accolades include being named Success Magazine’s #1 Franchise Opportunity and Sports Trend’s “Trendsetter of the Year” in both the athletic footwear and virtual retail categories. The Athlete’s Foot is a member of numerous organizations including the International Franchise Association, Canadian Franchise Association, International Council of Shopping Centers and the Sporting Goods Manufacturer’s Association
Training & Support
 The Athlete’s Foot provides new and existing owners assistance and consultation in the following areas: • Site selection and lease negotiation • Store design and visual merchandisers • Opening product packages • Global vendor discounts • Initial in-depth training in the areas of inventory control, purchasing philosophy and retail sales • Employee training programs developed to ensure customer satisfaction and retention • Periodic visits from Operations Managers to evaluate and reinforce profitability • Visual marketing support including updates to maintain a fresh image • State-of-the-art technology to differentiate from the competition. • Ongoing research and development of new store systems to increase our competitive edge and remain a forerunner in the athletic footwear business • Most importantly, the opportunity to network with successful peers who enjoy sharing knowledge to benefit fellow owners and the organization. Franchisees enjoy an award-winning store design and trade dress, use of The Athlete’s Foot internationally known trademarks and logos, utilization of the FitPrint System, and substantial discounts associated with global purchasing power.
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