Franchise Description
 Verlo® Mattress Factory Stores is a true Craftsman-Direct® operation, which means: * Most sleep sets are assembled where they are sold; * Customers have the unique experience of working directly with skilled craftspeople to discover their personal preferences and sleep support needs; * Our craftspeople then build the mattress to suit; * None of our competitors can offer such a personalized experience; * Lower distribution costs equal savings for our customers; * They become loyal, repeat customers (and they tell their friends!) Research shows that purchasing a mattress set can be confusing and intimidating. VMFS uses a low-pressure, scripted sales approach of education, problem-solving, and a sincere desire to serve the customer, not high pressure tactics. Our goal is to help our customers choose a bed to best meet their overall needs. The result is customers who trust us for all their bedding needs and send their friends and neighbors, too! Plus, not only are our beds built locally, but the store owner may also live in the community. Verlo® Mattress Factory Stores` customers get more than just the best mattress for their money. * No confusing sales tactics * Knowledgeable sales staff * Free delivery and set-up * 60-Day Comfort Guarantee * The most aggressive product guarantees available
Training & Support
 Support Services and Training: Pre-Opening: Market Research; Site Evaluation; SBA Expedited Franchise Registry Program; Lease Review; Showroom Design and Layout. Training: National Sales Training Manager; Store Owner Training; Store Manager Training; Field Training; Assigned Staff to assist opening. Systems: Store Operating Systems; Point of Sale Proprietary Software; Inventory Management; Retail Traffic Systems Proprietary Software; Financial Systems. Promotions: Craftsman-Direct® Advertising; Sales Promotions; Brand Building Co-op; Point-of-Purchase Signage & Literature; Local Store Marketing; Grand Openings; Media Negotiations; Media Placement Tracking. Supply Arrangements: Vendor Selection; Private Label Programs; Leveraged Buying Power; Rebates. Merchandising: Category Management; Product Selection; Brand-Imaging Products; Design and Layout. Ongoing Support from the Home Office: Consumer Research; Industry Research; Research & Information on Competitors; Product Positioning; Franchise Development; Standards of Operation; Multi-Unit Operation; Trademarks; Site Selection; Lease Review; Field Operations Support; Training Seminars; Business Counseling; Extranet; Consumer Product Website.
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